If you choose to develop your own website make sure your site pages are highly Search Engine Optimized by:
1) Having 100% optimal URLs.
2) Making sure you have optimal title elements.
3) The page headers displayed with H1 element.
4) No unnecessary code generated, use quality WYSIWYG or
code it by hand.
5) Having an XML Sitemap generated and Submitted to SE's.
6) Make sure to have custom 404 error pages developed.
7) Make sure you automatic redirect to www or without www.
8) Make sure all pages have meta keywords & meta descriptions.